Pentlands client and local business Jigsaw Complete Communications Services have come across a fantastic article written by the Royal Mail called “How to Build a Business Case for Direct Mail”. They thought they would sum it up visually to give you an insight into the number of reasons Direct Mail is worth considering when it comes to marketing and generating business.
Direct Mail is now enjoying a comeback after the wave of e-marketing has died down. What the Royal Mail article demonstrates is that by combining marketing channels together, your results will increase. They call it the “Amplifier Effect”. By approaching your target market with a variety of media, you are more likely to have the message absorbed, considered and responded to. When there is direct mail added into the campaign, response rates increase by a significant amount.
Click here to take a look at the infographic for the stats on the key results Royal Mail found www.jigsawccs.co.uk.
