Pentlands client DSA Ltd are delighted to announce that 2020 marks a milestone in DSA’s history as they celebrate their 25th year in business. The party’s have been postponed and the prosecco put on ice but nevertheless we would like to congratulate them on this achievement.

Journey of innovation 

In 1995 a new type of exhibition design agency was born. Founded by Dave Sargent, DSA offered a one-stop shop to design, build and project management services to major clients exhibiting globally. The tried and tested formula proved successful. After approaching fifty years in the industry, Dave took a step back from the business, handing over management to son, Alex Sargent.

A lot has changed in 25 years. In 1997, they worked closely with Nokia to support the launch of their new state of the art project – the mobile phone. Fast-forward 20 years, the digital revolution coupled with the fast-moving nature of the industry has incentivised them to push forward. More recently, they bolstered their services to include interactive technology and marketing communications. They make it their mission to stay ahead of the game which is what sets them apart. 

In the early days, it was a global leader in medical technology Welch Allyn that first put DSA on the map. From there, business boomed. They began attracting major brands such as Marks and Spenser and Royal Bank of Scotland – who became their first long term client. 

Solid client relationships remain central to their ethos. They’re fortunate to have grown with a number of long-standing, loyal clients such as Nokia, Hitachi, Olympus, Harmonic and Nvidia who have worked with them for years. They put this down to their core values – honesty, transparency and integrity. 

To date, their greatest client win is Pioneer, global creators of high-tech entertainment and electronics. The win was a high-five moment for the team who had produced an outstanding competitive pitch which showcased their brand exceptionally. 

Launching Pioneer’s latest product at the Plasa exhibition, they were responsible for stand design and build, project management and delivery. They also developed a strong strategic marketing plan. This included a VIP event, a multi-lingual microsite and six-part email campaign, coverage in leading industry publications, SMS ‘After Party’ communications and data capture applications throughout the event. 
Looking back, they’re incredibly proud of what they’ve achieved. They’ve got a great reputation within the industry and great relationships all over the world. 

The future is bright 

Their 25th year has undoubtedly been the most challenging yet. As they venture into uncharted waters, they reflect on the generational can-do culture, inspired by Dave, that cemented their industry success. Maintaining their can-do spirit, they’re confident that determination will ensure a bright future for DSA. 

The lockdown left many event professionals twiddling their thumbs. But, with a little extra time on their hands, they have turned their attention to a new project. Project DSA. Over the years, they’ve been so busy uplifting other brands that nurturing their own fell to the bottom of the totem pole. A brand refresh was overdue. Transforming their logo through to their website, they’ve injected life back into DSA creating a fresh look and feel that mirrors their creative culture. 
With a newly refurbished website, they’re vision remains on growing the business with a continued focus on providing exceptional creativity, unrivalled delivery and stellar marketing comms. As the future of live events is being rewritten, they look to advanced technology such as AR, VR, AI and XR to catapult them into a new era of virtual and hybrid events. Never static, they’re always developing new and innovative ways to deliver memorable experiences. 

They look forward to continuing their exciting journey as they lap into the next generation of the events industry, energised by new technologies and ground-breaking innovation. 
Congratulations DSA and here’s to better 2021!

Here is how to get in touch with DSA.